Amazon has announced the dates when its annual Prime Day deal extravaganza will kick off, and it’s happening for much longer than usual. It starts Tuesday, July 8th, at 3AM Eastern and lasts through Friday, July 11th, at the same time. And, instead of being a two-day event that’s exclusive to Prime subscribers, it’s happening for four days in 2025. We will, of course, be reporting for deal duty for the duration, supplying only on the discounts that matter to Verge readers.

Four days is a very long time, and we currently don’t know if Amazon plans to blast out the majority of good deals on day one, or divvy them out evenly across the event’s duration. At least, it will attempt to organize the deals with a new “Today’s Big Deals” feature for subscribers, which recaps the biggest deals across various categories.

We expect to first see deals arrive on Amazon’s own suite of devices, including Echo smart speakers, smart displays, and other smart home gear. This includes its Kindle lineup, as well as its Fire TV streamers and TVs that run its entertainment-focused OS. Amazon teased some of its early deals beginning soon, which include its lowest price yet on the Blink Mini 2 two-pack as well as the Ring Battery Doorbell bundled with the Ring Floodlight Cam Wired Plus. It also plans to offer the eero 6 Plus mesh Wi-Fi router system, the Fire HD 8 Plus tablet, and more products at up to half off.

Once Prime Day begins, deals will expand to include other popular manufacturers that Verge readers care about. Every company under the sun typically takes part in Prime Day on both big-ticket gadgets and affordable tech. We’ll be covering the best deals on TVs, laptops, headphones, tablets, video games, PC accessories and components, and so much more.

To reiterate, Prime Day deals are only for Prime subscribers, so you’ll need a subscription to participate (even if it’s a trial). For those who are between the ages of 18 and 24, you can get a six-month subscription for free, with it renewing after that period at $7.49 per month (half the normal cost of Prime).

If you’re unsure as to whether you’ll have time to peruse all of the deals with us, you can opt to get a tidy email digest of only the top deals, both on a regular basis and during Prime Day, by subscribing to our Verge Deals newsletter below.